Extension, Platform, Container

Apple, Google, Facebook covered a lot of very interesting topics ranging from Steve Job to Singularity and everything in between, but I think we can all agree that the focus of the course was the connection between technology and the Self. 

Apple taught us how devices are extensions of or tools for the Self. All of these devices are expressions of ourselves. The i in iPad, iPhone, iPod, iMac, etc. can been seen as individual; these products are each individual persons. The Whole Earth Catalog provided us with a variety of tools and devices for improving ourself through their various products.

Google is a platform for the choosing Self. It is the medium in which our generation receives information, as a platform it is the the medium or lens between us and the world. . Google allows us to search for something but rather than just providing one answer, it gives us the option of what to pick what answer(s) we want. 

Facebook is a container for the Self. We upload all kinds of information and pictures to social network sites which basically become a virtual representation for the Self. Statuses, pictures, videos, etc. are all complied together on Facebook and come a capsule of our virtual self.

All three of these companies focus on how they can relate to the Self in everyone. The Self is inherently the most important aspect in everyone's life (whether they know is consciously or subconsciously). Apple, Google, and Facebook work as extensions, platforms, and containers of that Self.