theCHIVE is a photo-entertainment website. The site (and app) post pictures and videos everyday of whatever Chivers submit. A Chiver is me, its you, its anyone; anyone who creates an account can submit photos or videos to be posted on the site. Photos are added to all kind of categories, from travel, animals, and DIY to bachelor pads, creepy, and mind blowing. Daily posts include things like daily morning awesomeness and daily afternoon randomness. Any Chiver can submit photos and comment on photos but not everyone is a Chiver.
Chive is for a mature audience only because, yeah, there are some inappropriate things (most specifically pictures of women). As explained in an article, "teenagers, 20-somethings, 30-somethings, and even open-minded middle-agers will enjoy The Chive." The Chives audience is young but also mostly men. AS a result, The Berry (a more girl friendly version of the Chive) was created in 2009. Because the Chive has a specific audience, it can be seen as more of a lifestyle enclave in Bellah's terms.
However, one way the Chive and it's Chivers really come together and a sense of community is formed, is through Chive Charities. All money made through donations and merchandise sales gets put to a good cause by helping those in need; especially the underdogs. The Chive is a lifestyle enclave that posts funny pictures to brighten your day, but in the works to give back to the community and people in need.
This site is interesting. I'd like to see more in terms of how people interact with the categories. Do people join categories in any way? Or is there a constant mixing of people and pictures? It sounds like Chive will overall skew youngish and male, but so it is something of a lifestyle enclave, but to what extent is some form of community and mixing encouraged as well?
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